Art of The A9 Design obalu od Deniz Erciyas

Dílo Art of The A9 Design obalu od designéra Deniz Erciyas je vysoce ceněným vítězem prestižní soutěže 2025 Železná cena A' Design Award v kategorii Grafika.

ŽelezoGrafika· 2025

Art of The A9 Design obalu

od Deniz Erciyas

Klient: Deniz Erciyas

Držitel ocenění Železná cena A' Design Award v kategorii Grafika

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Design

O designu Art of The A9 Design obalu

Umění obalu reproduktoru A9 zve k prozkoumání rytmu přírody, plynulosti Istanbulu a souhry vlnících se zvukových vln. Design čerpá inspiraci z neustálého pohybu moře a neviditelných zvukových vln, přičemž moderní geometrické tvary a klidná barevná paleta zachycují tuto dynamickou plynulost. Reproduktor představuje více než jen zdroj zvuku – je povýšen na umělecké dílo, které sjednocuje sluchový a vizuální zážitek.

Ocenění

O ocenění Železná cena A' Design Award

Art of The A9 Design obalu je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Art of The A9 Design obalu bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Art of The A9 Design obalu je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

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Jedinečné vlastnosti: This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.
Rozměry a balení: Vectorel pattern drawings can adjust to any size.
Štítky: Pattern Drawings, Geometric Shapes, illustration
Výrobní technologie: Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.
Designová výzva: In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.
Výzkum: Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.
Inspirace: The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.
Doba trvání projektu: The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.
Provozní postup: An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.