Rebirth Kolekce Dámského Oblečení od Jessica Zhengjia Hu

Dílo Rebirth Kolekce Dámského Oblečení od designéra Jessica Zhengjia Hu je vysoce ceněným vítězem prestižní soutěže 2022 Železná cena A' Design Award v kategorii Móda.

ŽelezoMóda· 2022

Rebirth Kolekce Dámského Oblečení

od Jessica Zhengjia Hu

Klient: Jessture, LLC

Držitel ocenění Železná cena A' Design Award v kategorii Móda

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Design

O designu Rebirth Kolekce Dámského Oblečení

Smyslem této kolekce je odhalit ty krásy skryté v zimním duchu. Podle principu minimalistického designu si oděvy udržují svěží a elegantní vzhled s jednoduchými siluetami a jasnými obrysy. Detaily, jako jsou nadměrné límce, zapínání na suchý zip a asymetrické struktury poskytují vizuální zvýraznění vzhledu. Nízký výběr sytých barev Morandi pomáhá neutralizovat teploty barev a vytvářet jemnější elegantní textury oděvů. Není třeba následovat ostatní. Krásy se skrývají v pravém já, čisté, jednoduché, jedinečné a zvláštní.

Ocenění

O ocenění Železná cena A' Design Award

Rebirth Kolekce Dámského Oblečení je vítězem Železné ceny A' Design Award, prestižního uznání udělovaného dobrým designům, které splňují profesní a průmyslové požadavky očekávané od dobře navržených výtvorů. Železní vítězové prokazují velké dovednosti, vysokou specializaci, odborné porozumění a tvůrčí kapacitu svých tvůrců. Očekává se, že Rebirth Kolekce Dámského Oblečení bude vysoce ceněným, obdivovaným a oblíbeným výtvorem, který je praktický a inovativní. Tento design, který získal Železnou cenu A' Design Award, integruje osvědčené postupy odvětví a má kompetentní technické vlastnosti spojené s know-how a talentem. Rebirth Kolekce Dámského Oblečení je vážen pro svou důkladnost a je navržen tak, aby poskytoval zlepšení kvality života, která pomáhají činit svět lepším místem.

Za designem

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Jedinečné vlastnosti: Less is more, the key idea of Minimalist design, is the core concept of this collection. The main idea is to keep everything simple by taking advantage of simple silhouettes and clean garment outlines. Simple silhouettes generate fresh and cool visual appearance. Slightly exaggerated and asymmetric structures add highlights to the looks. Oversized details, such as big sized buttons, enlarged Velcro loop closures, and hems with extra length, help create visual tension to the pieces. Colors are selected from low saturated greyish tomes which can neutralize color temperatures to provide more gentle, easy and graceful feeling for the looks.
Rozměry a balení: All garments are made in size M, but slightly oversized.
Štítky: Jessture, womenswear, outerwear, fashion, fashion design, apparel, garment, coat, winter coats
Výrobní technologie: Basic materials of this collection included regular knit jersey, Lycra, cashmere and woolen fabrics. Oversized structures and distinct details such as exaggerated collars, asymmetric pleats and special Velcro loop closures generated visual impact for the looks. The Morandi color palette created a neutral gentle temperature for the environment. These are a group of low saturated colors with greyish tones. Unlike bright and high saturated colors, they can easily mix and match with each other. By applying Morandi colors to the designs, the wearers will have more flexibility in choosing and matching pieces with different colors, and therefore allowing more freedom in creating their own unique personal styles.
Designová výzva: In order to follow the principle of minimalist, I tried to keep everything as simple as possible without diminishing the aesthetic property and quality of the garments. The challenge was how to make simple silhouettes attractive. If not by applying complex layers or structures, color selection would be a proper solution in this case. If the Morandi color palette pictured a beautiful clear ice field, then it was the monotone color matching system that built up layers of snow and icebergs for the picture of winter wonderland.
Výzkum: Color theory and color psychology are always important components of design technique. For this collection, color systems are carefully studied and selected based on the Morandi color Palette. Low saturated colors could fit in the winter atmosphere well. And the quality of high compatibility makes the Morandi colors easier to blend in with each other. Since the collection follows the key idea of minimalist, instead of structurally layering up the pieces, I decided to use same tonal colors with different shades in the same pieces as well as in a complete look. Those tonal shades can improve layer depth and stereovision of the garments spontaneously. In this way, the garments can keep their simple and neat silhouettes, while those tonal shades and colors work on creating layers and visual tension for the looks at the same time.
Inspirace: If winter comes, can spring be far behind? It is my favorite line from Shelley’s famous poet Ode to the West Wind. Winter is usually considered as a dull and faded period. Plants wither and decompose. Unlike flourish spring, winter might be a boring season with less vigor and vitality. However, I believe there is power of life and energy hidden behind the winter season, inside the branches, or beneath the ice and snow. This time, I wanted to reveal and share the lively spirit of this low-key season with stylish tones. Winter should not be associated with decline. It is the hope of dawn and rebirth of a year.
Doba trvání projektu: The project started in July 2018 and completed in December 2018 in Shenzhen China, and was launched and presented during the Vancouver Fashion Week in March 2019, in Vancouver, Canada.
Provozní postup: The purpose of this collection is to appreciate the beautiful spirit of the winter season. Winter is a low key season which may not be as flourish as spring, as passionate as summer, or as colorful as fall. If comparing a year to one of our common regular day, winter may be the cleaning and showering time before bed. We clean off dust and dirt, remove makeups, change to pajamas and lay in bed. For sure it is the end of a day, but this may also be the most pleasant and restful moment of the day. No need to dress up carefully and work hard to please the others. At this moment, we can appreciate our true selves without worries. As a designer, I wish all wearers can feel comfortable to express their own aesthetics and feel good about themselves when wearing these garments. Oversized structures and asymmetric details increase the wearers’ interest and creativity of the looks. Morandi tonal colors make the garments easier to match and therefore generate more flexibility for the styles. Winter is like our true selves. We are all born simple but unique and special.
Autoři fotografií: Image #1: Photographer Thirteen Studio, Model Nelli, 2019
Image #2: Photographer Thirteen Studio, Model Nelli, 2019
Image #3: Photographer Thirteen Studio, Model Nelli, 2019
Image #4: Photographer Thirteen Studio, Model Nelli, 2019
Image #5: Photographer Thirteen Studio, Model Nelli, 2019