Check-in Hsinchu City and Design Expo od BIAS Architects and Associates

Dílo Check-in Hsinchu City and Design Expo od designéra BIAS Architects and Associates je vysoce ceněným vítězem prestižní soutěže 2021 Stříbrná cena A' Design Award v kategorii Událost.

StříbroUdálost· 2021

Check-in Hsinchu City and Design Expo

od BIAS Architects and Associates

Klient: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Držitel ocenění Stříbrná cena A' Design Award v kategorii Událost

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Design

O designu Check-in Hsinchu City and Design Expo

Design Expo je každoroční designová událost propagovaná ústřední vládou Tchaj-wanu. Jeho cílem je přinést novou energii do místního designového sektoru. V roce 2020 ji hostilo Hsinchu, tedy město, které má pulzující vědecký park a více než 300letou historii. V tomto kontextu BIAS proměnil Expo v městskou událost. Namísto spuštění jediné výstavy přinesla tato volba dočasné přetvoření řady míst po celém městě. Cílem bylo umožnit lidem zažít rozmanitost města a předvést nový městský příběh, dvě věci, které konečně zdůraznily sociální sílu designu.

Ocenění

O ocenění Stříbrná cena A' Design Award

Check-in Hsinchu City and Design Expo je vítězem Stříbrné ceny A' Design Award, mimořádně prestižního uznání udělovaného designům nejvyšší kvality, nádherným a působivým. Stříbrní vítězové jsou nesmírně brilantní a mimořádně kreativní díla, která dokládají vynikající odbornost, talent a bystrost svých designérů. Očekává se, že Check-in Hsinchu City and Design Expo bude nádherným, reprezentativním dílem, pozoruhodně profesionálním a hluboce inovativním. Tento design, který získal Stříbrnou cenu A' Design Award, je vysoce pozoruhodný, obdivovaný vynález, který prospívá a posouvá hranice umění, vědy, designu a technologií. Check-in Hsinchu City and Design Expo je výtvor, kterému mnozí závidí, který vyvolává touhy, přináší pozitivní pocity a vzněcuje úžas a údiv.

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Jedinečné vlastnosti: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Rozměry a balení: Total exhibition area: 410,000 sqm
Štítky: design expo, social design, public space, city, urban culture, urban identity
Výrobní technologie: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Designová výzva: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Výzkum: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspirace: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Doba trvání projektu: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Provozní postup: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Členové týmu: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Autoři fotografií: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020