Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita da Sameer Khosla

U designu Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita da Sameer Khosla hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu d'Interiori.

ArgentuInteriori· 2020

Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita

da Sameer Khosla

Cliente: Studds

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Interiori

38,649

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #88161

Esplorà di più Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita

Studds Accessories Ltd hè u fabricatore di caschi cù dui rotuli è accessori. I caschi di Studds eranu tradizionalmente venduti in punti di vendita multi-marca. Quì, ci era un bisognu di creà una identità di marca chì si meritava. D'art hà cunceptualizatu a tenda, cun punti di tocco innovativi cum'è a realtà virtuale di i prudutti, tavuli interattivi di visualizazione tattile è macchine sanitizatori di casco etc. à u prossimu livellu

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Studds Accessories Ltd U Disignu D'interni Di Spaziu Di Vendita hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Dimensioni è Imballaghju: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Etichette: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Tecnulugia di Pruduzzione: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Sfida di Designu: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Ricerca: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Ispirazione: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Durata di u Prugettu: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Flussu Operativu: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Brevetti: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Membri di a Squadra: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Crediti d'Imagine: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.