China International Import Expo 2025 Padiglione d'Esposizione da HKTDC Creative Department

U designu China International Import Expo 2025 Padiglione d'Esposizione da HKTDC Creative Department hè un vincitore altamente stimatu di u prestigiosu premiu 2026 A' Design Award d'Argentu in a Categuria di Cumpetizione Avvenimentu.

ArgentuAvvenimentu· 2026

China International Import Expo 2025 Padiglione d'Esposizione

da HKTDC Creative Department

Cliente: Hong Kong Trade Development Council

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Avvenimentu

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U Cuncepimentu

À propositu di China International Import Expo 2025 Padiglione d'Esposizione

China International Import Expo 2025 hè un spaziu d'esposizione creatu per e cumpagnie di Hong Kong à una fiera cummerciale in Shanghai. U cuncettu cumprende dui padiglioni, unu per i prudutti è unu per i servizii prufessiunali. U Padiglione di l'Alimentazione utilizeghja legnu modulare caldu, dettagli metallichi, elementi ispirati à i giardini è un'illuminazione curata per furmà un percorsu di degustazione multisensoriale. U Padiglione di i Servizii utilizeghja forme organiche à onda, culori sfumati è muri digitali per guidà u muvimentu. I dui padiglioni sò custruiti cù una struttura modulare riutilizzabile è un'illuminazione LED à bassu cunsumu energeticu.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

China International Import Expo 2025 Padiglione d'Esposizione hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì China International Import Expo 2025 Padiglione d'Esposizione sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. China International Import Expo 2025 Padiglione d'Esposizione hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Dimensioni è Imballaghju: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Etichette: CIIE, HKTDC, Exhibition Design
Tecnulugia di Pruduzzione: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Sfida di Designu: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Ricerca: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Ispirazione: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Durata di u Prugettu: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Flussu Operativu: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Membri di a Squadra: HKTDC Creative Department
Crediti d'Imagine: Hong Kong Trade Development Council