Unheardible Brandu di Cuncorsu Musicale da Bloom GmbH Nürnberg

U designu Unheardible Brandu di Cuncorsu Musicale da Bloom GmbH Nürnberg hè un vincitore altamente stimatu di u prestigiosu premiu 2026 A' Design Award d'Argentu in a Categuria di Cumpetizione Publicità.

ArgentuPublicità· 2026

Unheardible Brandu di Cuncorsu Musicale

da Bloom GmbH Nürnberg

Cliente: D-Bue Wettbewerb

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Publicità

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Vincitore di Premiu Verificatu

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U Cuncepimentu

À propositu di Unheardible Brandu di Cuncorsu Musicale

D-bue hè un tipu speciale di cuncorsu musicale: ogni dui anni, studienti selezziunati da e accademie musicali tedesche presentanu e so idee artistiche individuali in una seria di cuncerti. Bloom hà sviluppatu un cuncettu di cumunicazione persunalizatu per stu furmatu speciale. U focu hè nantu à una scultura sonora dinamica creata da una visualizazione sonora 3D. Piglia l'arechja umana cum'è puntu di partenza è si modella longu à u logu sonoru sviluppatu per u cuncorsu cum'è simbulu di l'esperimentale, di l'inauditu. U neulugisimu Unheardible cumpleta u visuale è assicura visibilità è ricunniscibilità.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Unheardible Brandu di Cuncorsu Musicale hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Unheardible Brandu di Cuncorsu Musicale sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Unheardible Brandu di Cuncorsu Musicale hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Kit Stampa

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Pruprietà Uniche: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Dimensioni è Imballaghju: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Etichette: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Tecnulugia di Pruduzzione: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Sfida di Designu: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Ispirazione: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Durata di u Prugettu: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Flussu Operativu: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Membri di a Squadra: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert