Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè da After Design Living and Space Co.,Ltd.

U designu Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè da After Design Living and Space Co.,Ltd. hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu d'Interiori.

ArgentuInteriori· 2025

Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè

da After Design Living and Space Co.,Ltd.

Cliente: After Design Living and Space Company Limited

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Interiori

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Vincitore di Premiu Verificatu

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U Cuncepimentu

À propositu di Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè

Geneus DNA è Gatta hè un internu di vendita multifunzionale chì cumbina servizii persunalizati di teste genetiche cù un caffè. U nome Gatta vene da e quattru base di l'ADN A, C, G è T, simbulizendu a salute persunalizata. U prugettu occupa duie unità adiacenti di 6 per 5 metri, per un tutale di 60 metri quadrati. Un latu offre teste genetiche, mentre l'altru serve u caffè. L'acciaghju inossidabile, u policarbonatu trasparente, e linee curve è l'illuminazione à strisce LED creanu un aspettu futuristicu. A dispusizione aperta guida i visitatori da a scienza à u cunfortu, rendendu e teste menu intimidanti.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Geneus DNA and Gatta Internu di Buttrega di Vendita, Internu di Caffè hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensioni è Imballaghju: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etichette: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Tecnulugia di Pruduzzione: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Sfida di Designu: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Ricerca: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Ispirazione: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Durata di u Prugettu: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Flussu Operativu: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Brevetti: After Design Living and Space Co.,Ltd., 2025
Membri di a Squadra: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong