Serasa Digital Applicazione Mobile da Rodolpho Henrique

U designu Serasa Digital Applicazione Mobile da Rodolpho Henrique hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Ferru in a Categuria di Cumpetizione Mubile.

FerruMubile· 2025

Serasa Digital Applicazione Mobile

da Rodolpho Henrique

Cliente: Serasa

Vincitore di u premiu A' Design Award di Ferru in a Categuria Mubile

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Culori

U Cuncepimentu

À propositu di Serasa Digital Applicazione Mobile

Serasa hè un'agenzia di rapportu di creditu chì raccoglie è compila dati di punteggio di creditu per più di un miliardu di persone. Stu prughjettu avia per scopu di rinnuvà a piattaforma B2B esistente cun un forte focus nantu à i bisogni di l'utilizatori. Da un puntu di vista di u produttu, l'ubiettivu era di minimizà e dumande di supportu clienti mentre aumenta u tassu di cunversione. A sfida principale era di ripensà a piattaforma B2B cun una perspettiva centrata nantu à l'utilizatore in un'industria induve a fiducia in i servizii di creditu ùn hè ancu largamente stabilita.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Serasa Digital Applicazione Mobile hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Serasa Digital Applicazione Mobile sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Serasa Digital Applicazione Mobile hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

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Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimensioni è Imballaghju: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Etichette: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tecnulugia di Pruduzzione: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Sfida di Designu: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Ricerca: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Ispirazione: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Durata di u Prugettu: The projects started in January 2023 and finished in December 2023
Flussu Operativu: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Membri di a Squadra: Rodolpho Henrique
Crediti d'Imagine: Rodolpho Henrique