Potamya Disignu di l'Imballaghju da Ebru Sile Goksel and Ipek Eris Ugurlu

U designu Potamya Disignu di l'Imballaghju da Ebru Sile Goksel and Ipek Eris Ugurlu hè un vincitore altamente stimatu di u prestigiosu premiu 2025 A' Design Award di Bronzu in a Categuria di Cumpetizione Pruduttu Sustenibile.

BronzuPruduttu Sustenibile· 2025

Potamya Disignu di l'Imballaghju

da Ebru Sile Goksel and Ipek Eris Ugurlu

Cliente: Studio Born

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Pruduttu Sustenibile

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À propositu di Potamya Disignu di l'Imballaghju

Arradicatu in a cultura mesopotamica antica, a cuna di l'agricultura, Potamya si cunnetta profondamente à a storia mentre abbraccia a sustenibilità muderna. Cum'è una marca naturale è organica, prupone paste di ligumi 100% senza glutine è vegane cù innuvazione sustenibile è faciule d'utilizà. Un novu sistema di misurazione staccabile riduce u sciartu trasformendu u cuperchju superiore in una tazza di misurazione integrata è riutilizabile. Potamya unisce armoniosamente u patrimoniu cù un approcciu cuntempuraneu, assicurendu un imballaghju praticu, riutilizabile è chì riduce i rifiuti.

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À propositu di u A' Design Award di Bronzu

Potamya Disignu di l'Imballaghju hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Potamya Disignu di l'Imballaghju sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Potamya Disignu di l'Imballaghju suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Dimensioni è Imballaghju: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Etichette: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Tecnulugia di Pruduzzione: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Sfida di Designu: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Ricerca: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Ispirazione: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Durata di u Prugettu: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Flussu Operativu: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Membri di a Squadra: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Crediti d'Imagine: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin