Journey To Fun Segnaletica Ospidaliera Ghjucherina da Seevinck Baade Miller Seear Douglas

U designu Journey To Fun Segnaletica Ospidaliera Ghjucherina da Seevinck Baade Miller Seear Douglas hè un vincitore altamente stimatu di u prestigiosu premiu 2024 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu Graficu.

FerruGrafica· 2024

Journey To Fun Segnaletica Ospidaliera Ghjucherina

da Seevinck Baade Miller Seear Douglas

Cliente: QUT Design Lab

Vincitore di u premiu A' Design Award di Ferru in a Categuria Grafica

14,601

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #161077

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Journey To Fun Segnaletica Ospidaliera Ghjucherina

L'Uspitale di i Zitelli di Queensland avia bisognu di rinfurzà l'identità di marca di a so Zona di Divertimentu; facilità una sperienza ghjuviale chì distrà e famiglie da a malattia; è migliurà a so segnaletica per truvà i servizii. I cuncettori anu rispunditu à questu attraversu l'incorporazione unica di ghjochi di parcu in u disignu di a segnaletica. U disignu visuale cumpleta l'architettura è l'ambiente. L'approcciu di co-cuncepimentu è interdisciplinariu cù i partecipanti, chjave di u successu di u prughjettu, hè ancu unicu.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Journey To Fun Segnaletica Ospidaliera Ghjucherina hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Journey To Fun Segnaletica Ospidaliera Ghjucherina sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Journey To Fun Segnaletica Ospidaliera Ghjucherina hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
Dimensioni è Imballaghju: 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
Etichette: Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
Tecnulugia di Pruduzzione: Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
Sfida di Designu: Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
Ricerca: Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
Ispirazione: Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
Durata di u Prugettu: Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
Flussu Operativu: The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
Membri di a Squadra: Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear
Crediti d'Imagine: Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021