Kuwasawa Design School 2022 Guida da Kazune Watanabe

U designu Kuwasawa Design School 2022 Guida da Kazune Watanabe hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award d'Argentu in a Categuria di Cumpetizione Stampa.

ArgentuStampa· 2023

Kuwasawa Design School 2022 Guida

da Kazune Watanabe

Cliente: Kuwasawa Design School

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Stampa

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U Cuncepimentu

À propositu di Kuwasawa Design School 2022 Guida

Guida scolastica per a Kuwasawa Design School, a prima scola di design in Giappone. In l'ultimi anni, a cumunicazione in linea hè in crescita, è a linea trà a realtà è virtuale hè diventata sfocata. In una tale situazione, a squadra di design perseguitò a pussibilità di u disignu esprimendu ciò chì era ricunnisciutu cum'è digitale cù analogicu (carta è stampa). À u primu sguardu, s'assumiglia à un libru ordinariu, ma l'animazione funziona quandu hè tirata fora. A guida hè divisa in volumi separati per chì a ghjente pò gode di diversi modi. Anu miratu à una spressione digitale cù a tipografia.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Kuwasawa Design School 2022 Guida hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Kuwasawa Design School 2022 Guida sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Kuwasawa Design School 2022 Guida hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensioni è Imballaghju: Dimensions Width:182mm x Height:257mm x Depth:25mm
Etichette: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tecnulugia di Pruduzzione: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Sfida di Designu: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Ricerca: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Ispirazione: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Durata di u Prugettu: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Flussu Operativu: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.