The Dark Side of the Moon Lettera D'amore da Maria-Luisa Uth

U designu The Dark Side of the Moon Lettera D'amore da Maria-Luisa Uth hè un vincitore altamente stimatu di u prestigiosu premiu 2023 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu Graficu.

BronzuGrafica· 2023

The Dark Side of the Moon Lettera D'amore

da Maria-Luisa Uth

Cliente: Fortuna Design Studio

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Grafica

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U Cuncepimentu

À propositu di The Dark Side of the Moon Lettera D'amore

U Dark Side of the Moon hè una lettera d'amore chì conta una storia d'amore tradiziunale cinese. Stu prughjettu celebra u bonu vechju disignu stampatu cun focus in u tipu, l'illustrazioni, u disignu graficu è i materiali. U pacchettu di a lettera si apre è u latu scuru di a luna diventa visibile. A lettera hè piegata cum'è una borsa di sacchetta, un metudu di plegamentu da u Giappone chì hà fattu a so strada in Europa in u XVIII seculu è hè diventatu populari cum'è metudu di piegatura di lettere d'amore. A carta usata, chì pò esse piegata senza cracking è chì hè traslucida, permette chì i dui lati di a lettera si fusione quandu si tenenu contru à a luce.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

The Dark Side of the Moon Lettera D'amore hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì The Dark Side of the Moon Lettera D'amore sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. The Dark Side of the Moon Lettera D'amore suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensioni è Imballaghju: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etichette: graphic design, illustration, print, type design, package design
Tecnulugia di Pruduzzione: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Sfida di Designu: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Ricerca: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Ispirazione: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Durata di u Prugettu: started August in Hangzhou and finished November in Hangzhou
Flussu Operativu: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Crediti d'Imagine: Qianli Ma, Maria-Luisa Uth