Future of Banking Motion Graphics Esplicativa da Moree Wu

U designu Future of Banking Motion Graphics Esplicativa da Moree Wu hè un vincitore altamente stimatu di u prestigiosu premiu 2022 A' Design Award d'Argentu in a Categuria di Cumpetizione Film.

ArgentuFilm· 2022

Future of Banking Motion Graphics Esplicativa

da Moree Wu

Cliente: Julius Baer

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Film

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di Future of Banking Motion Graphics Esplicativa

A Sra Wu hà creatu stu video per Julius Baer per spiegà u metudu di travagliu di u so novu pruduttu digitale per u so investitore potenziale. Da cuncepimentu, storyboard, design frames di stile à animazione, hà capitu cumu visualizà a diffarenza trà u flussu di travagliu pesante, a digitalizazione è a nova era. Hà aghjustatu metafore visuali per aumentà l'unicità. U pensamentu è e tecniche creativi sò stati utilizati per creà un video cù una narrativa di storia chjara è attrazioni visuali. Stu video hà dimustratu u bellu futuru chì u novu pruduttu digitale purterà.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Future of Banking Motion Graphics Esplicativa hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Future of Banking Motion Graphics Esplicativa sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Future of Banking Motion Graphics Esplicativa hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensioni è Imballaghju: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Etichette: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tecnulugia di Pruduzzione: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Sfida di Designu: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Ricerca: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ispirazione: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Durata di u Prugettu: The project started in December 2019 in New York and finished in March 2020 in New York.
Flussu Operativu: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Membri di a Squadra: Moree Wu
Crediti d'Imagine: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.