WeAre4810 L'identità Di Marca da Laura Ferrario

U designu WeAre4810 L'identità Di Marca da Laura Ferrario hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu Graficu.

BronzuGrafica· 2021

WeAre4810 L'identità Di Marca

da Laura Ferrario

Cliente: Ferrariodesign

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Grafica

13,650

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #109713

Esplorà i servizii Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di WeAre4810 L'identità Di Marca

WeAre4810, WeAreFamily hè u novu cuncettu utilizatu per rilancià a Marca. Diventa u cuntinuu è u simbulu di tutte l'attività di u gruppu. L'usu di numeri assai cuntempuranei è solidi trasmette a sensazione di certezza è di cuntimpuranità cum'è i numeri ponu diventà cuntenituri d'imaghjini. Da Rental à Shopping è finu à a vera novità u Food. WeAreFood hè u spaziu induve ogni ghjornu hè divisu in 4 mumenti; un cuncettu chì hè rinfurzatu da u clock chì i braccia sò una furchetta è una cucchiara. Un clock chì da u puntu di vista gràficu hè un mischju trà presente, passatu è futuru.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

WeAre4810 L'identità Di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì WeAre4810 L'identità Di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. WeAre4810 L'identità Di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Dimensioni è Imballaghju: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Etichette: brand Identity, brad design, logo design, viusal identity
Tecnulugia di Pruduzzione: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Sfida di Designu: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Ricerca: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Ispirazione: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Durata di u Prugettu: The project started in January 2018 in Courmayeur and finished in February 202020
Flussu Operativu: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Membri di a Squadra: Creative Director: Laura Ferrario
Copy: Chiara Villa
Crediti d'Imagine: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana