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ShiftCam ProGrip Progrip Mobile Battery Grip da Armand Van Oord - ShiftCam Limited

U designu ShiftCam ProGrip Progrip Mobile Battery Grip da Armand Van Oord - ShiftCam Limited hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award di Bronzu in a Categuria di Cumpetizione Equipaghju Fotograficu.


BronzuEquipaghju Fotograficu· 2021

ShiftCam ProGrip Progrip Mobile Battery Grip

da Armand Van Oord - ShiftCam Limited

Cliente: ShiftCam Limited.

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Equipaghju Fotograficu

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Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #107512

Culori

U Cuncepimentu

À propositu di ShiftCam ProGrip Progrip Mobile Battery Grip

Oghje, i telefoni cellulari sò diventati a fonte principale di creazione di cuntenutu suciale. Ancu s'ellu hè cunvenutu, u tirò nantu à u telefuninu ùn manca di cunfortu. ShiftCam ProGrip hè una soluzione ergonomica chì furnisce u cunfortu mancante in a ripresa mobile. ProGrip mantene i creatori di cuntenutu sparendu tuttu u ghjornu, mentre chì si inserisce perfettamente in u so flussu di travagliu creativo mobile. U disignu intuitivu è l'espansione di ProGrip ne facenu l'accessoriu ultimu per i creatori di cuntenutu mobile.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

ShiftCam ProGrip Progrip Mobile Battery Grip hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì ShiftCam ProGrip Progrip Mobile Battery Grip sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. ShiftCam ProGrip Progrip Mobile Battery Grip suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche
ProGrip empowers user mobile creative workflow in each step of the journey. Users can instantly gear up any mobile device to shoot, dock, (re)view content on-the-go. The ergonomics achieved by familiar rubber grip, index finger shooting, and improved balance adds comfort to a mobile for prolonged creative sessions. Paired with wireless charging capability to allow full focus on content creation without interruptions. Also expandable as an accessories rig for a customized shooting experience.
Dimensioni è Imballaghju
16cm(W) x 7cm(D) x 9cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, universal symmetrical clamp system, 3 PCBs with over 70 components in total, featuring Bluetooth shutter button. 15W wireless charging, 20W PD charging output via type-c, contains 2 lithium ion 18650 battery cells (total 6700 mwah), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry standard cold shoe mount and 1/4 inch screw thread.
Etichette
Mobile Accessories, Battery Grip, Photography, Videography, Content Creation
Tecnulugia di Pruduzzione
With form follows function as the main design mantra and ergonomics as the key focus, we created a design with a compact enclosure to hold the key components. As portability and comfort are important attributes to the user, we adopted a more rounded, organic yet minimalistic design language. Having a strong and smart unibody construction also allowed us to build it with a high degree of recycled plastic. This product is so comfortable that it disappears within the experience as the users are shooting, so they can truly stay in the moment and enjoy creating the content that they love.
Sfida di Designu
ProGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing this complex product in the times of COVID has been a challenge. With the project team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Ricerca
Researching the habits of photography enthusiasts, we realized that they are reluctant to switch from dslr to mobile due to the inherit awkwardness that comes with mobile shooting. It lacks the balance and comfort DSLR provides. ProGrip's ergonomic grip design and Bluetooth shutter button recreates the DSLR shooting experience for mobile. It is a product that empowers users' mobile creative workflow at every stage, so users can gear up, shoot, edit, (re)view, and share their content on-the-go.
Ispirazione
Today, mobile devices have become one of the main sources for asset creation. Although convenient and assessable, shooting on mobile lacks the balance and stability that a DSLR offers. We aim to solve this dilemma with ProGrip, an ergonomic solution that recreates the DSLR shooting experience for mobile. With an ergonomic design paired with wireless charging capabilities, ProGrip keeps content creators shooting all day in comfort, while seamlessly fitting into the full mobile creative workflow.
Durata di u Prugettu
The ProGrip project started in November 2019 with concepting and preliminary engineering. In June 2020, ProGrip was launched on Kickstarter as ShiftCam's biggest product launch yet. Within two months, the project has successfully raised over USD700,000 with over 4000 backers on Kickstarter. With key project management in Hong Kong, engineering in the Netherlands, and assembly in China, production of ProGrip will begin in May 2021 and the product will officially launch in retail in July 2021.
Flussu Operativu
The ergonomic design of ProGrip makes it an intuitive product that is easy to use. Any user can pick it up and instantly begin shooting without a learning curve. As our target audience are smartphone users who have experience shooting on mobile, they won't need to adapt to a new workflow - ProGrip will integrate seamlessly into their current processes. With a product that is so accessible and easy to use, anyone can be empowered to become a mobile content creator and tell their unique stories.
Membri di a Squadra
Benson KL Chiu
Vicki Tsim
Armand van Oord
Alison Tang
Roxy Yeung
Kevin Hui
Apple Mok
Keith Wong
Crediti d'Imagine
Image 1: Creator Armand van oord, Progrip Rendering 1, 2021.
Image 2: Creator Armand van oord, Progrip Rendering 2, 2021.
Image 3: Creator Armand van oord, Progrip Rendering 3, 2021.
Image 4: Creator Armand van oord, Progrip Rendering 4, 2021.
Image 5: Creator Armand van oord, Progrip Rendering 5, 2021.

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