Taiwan Small Town Ramble Primary Function: Publicità Turistica da Meng Chih Chiang

U designu Taiwan Small Town Ramble Primary Function: Publicità Turistica da Meng Chih Chiang hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Argentu in a Categuria di Cumpetizione Publicità.

ArgentuPublicità· 2020

Taiwan Small Town Ramble Primary Function: Publicità Turistica

da Meng Chih Chiang

Cliente: Taiwan Tourism Bureau, Singapore Office

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Publicità

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À propositu di Taiwan Small Town Ramble Primary Function: Publicità Turistica

Book Text: Taiwan Small Town Ramble hè una campagna publicitaria turistica creata per prumove i pìcculi paesi di Taiwan. A campagna adopra autobus in Singapore chì portanu una installazione tridimensiunale di una casa tradiziunale taiwanese. Un tettu à coda di rondine, un stile architetturale lucale, hè piazzatu in cima di ogni autobus. Piastrelle decurative cù mutivi flureali coprenu a mità inferiore. Tramindui elementi sò imàgine iconiche di i paesi tradiziunali taiwanesi. Un nidu di rondine sculpitu, vistu da longu tempu cum'è simbulu di ricchezza è prusperità, cumpletta l'installazione.

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À propositu di u A' Design Award d'Argentu

Taiwan Small Town Ramble Primary Function: Publicità Turistica hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Taiwan Small Town Ramble Primary Function: Publicità Turistica sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Taiwan Small Town Ramble Primary Function: Publicità Turistica hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

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Pruprietà Uniche: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Dimensioni è Imballaghju: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Etichette: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Tecnulugia di Pruduzzione: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Sfida di Designu: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Ricerca: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Ispirazione: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Durata di u Prugettu: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Flussu Operativu: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Membri di a Squadra: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Crediti d'Imagine: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng