Cut and Paste Branding da Lisa Winstanley

U designu Cut and Paste Branding da Lisa Winstanley hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu Graficu.

OruGrafica· 2021

Cut and Paste Branding

da Lisa Winstanley

Cliente: Lisa Winstanley

Vincitore di u premiu A' Design Award d'Oru in a Categuria Grafica

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Vincitore di Premiu Verificatu

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Culori

U Cuncepimentu

À propositu di Cut and Paste Branding

Stu prughjettu di u prugettu, Cut and Paste: Prevenzione di u plagiu visuale, tratta un tema chì pò influenzà tutti in l'industria di u disignu è ancu u plagiu visuale hè un tema chì hè pocu discututu. Questu pò esse dovutu à l'ambiguità trà piglià riferimentu da una maghjina è copià da questu. Per quessa, ciò chì stu prughjettu prupone hè di sensibilizà e zone grise chì circundanu u plagiu visuale è di pusà questu in prima linea di conversazioni intornu à a creatività.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

Cut and Paste Branding hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Cut and Paste Branding sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Cut and Paste Branding crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensioni è Imballaghju: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Etichette: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tecnulugia di Pruduzzione: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Sfida di Designu: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Ricerca: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ispirazione: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Durata di u Prugettu: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Flussu Operativu: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Brevetti: Copyrights belong to Lisa Winstanley, 2020
Membri di a Squadra: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Crediti d'Imagine: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng