Dengo 80g Barra di Cioccolata da Brazil & Murgel Design Studio

U designu Dengo 80g Barra di Cioccolata da Brazil & Murgel Design Studio hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Oru in a Categuria di Cumpetizione Arte Culinaria.

OruArte Culinaria· 2020

Dengo 80g Barra di Cioccolata

da Brazil & Murgel Design Studio

Cliente: Dengo Chocolates

Vincitore di u premiu A' Design Award d'Oru in a Categuria Arte Culinaria

135,341

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #102969

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Dengo 80g Barra di Cioccolata

Dengo 80g hè una barra di cioccolata creata per Dengo Chocolates. A forma scultureale rapprisenta elementi di a Furesta Atlantica in Bahia, in Brasile, induve u cacao hè racoltu, cum'è e foglie secche, u fugliame è e sumente. E superficie curve combinanu linee bidimensionali è tridimensionali, cusì a finitura pulita riflette a luce nantu à tutta a barra. A barra hè prudutta in stampi di policarbonatu fatti da mudelli d'aluminiu lavorati à macchina CNC, chì mantenenu e linee fine è e curve. U spessore variatu dà un scattu croccante quandu a barra hè rotta.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

Dengo 80g Barra di Cioccolata hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Dengo 80g Barra di Cioccolata sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Dengo 80g Barra di Cioccolata crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensioni è Imballaghju: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Etichette: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Tecnulugia di Pruduzzione: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Sfida di Designu: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Ricerca: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Ispirazione: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Durata di u Prugettu: The project took place in Sao Paulo, between May and October 2018.
Flussu Operativu: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Brevetti: n/a
Membri di a Squadra: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Crediti d'Imagine: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato