Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea ni Shoichiro Takei and Eriko Kunikata

Ang disenyo nga Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea ni Shoichiro Takei and Eriko Kunikata usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2022 A' Design Award nga Puthaw sa Kategoriya sa Kompetisyon sa Disenyo sa Pakete.

PuthawPakete· 2022

Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea

ni Shoichiro Takei and Eriko Kunikata

Kliyente: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Mananaog sa A' Design Award nga Puthaw sa Kategoriya sa Pakete

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Mga Kolor

Ang Disenyo

Bahin sa Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea

Teksto sa Libro: Ang Kagoshima Shinsen Cha usa ka pakete alang sa botelyang green tea nga hinimo sa Kagoshima, Japan. Ang label naggamit og puti isip base nga kolor, aron klarong makita ang berdeng kolor sa tsa. Duha ka yano nga hulagway sa dahon sa tsa ug tradisyonal nga mga kolor sa Japan ang gibutang sa label. Ang logo naghiusa sa inisyal sa nagprodyus, ang bulkan nga Sakurajima, ug ang mga letra nga T, E, ug A sulod sa usa ka Kanji nga karakter. Gigamit ang Hiragana sa ngalan sa produkto aron ipahayag ang Japanese nga kahimtang. Ang parehas nga disenyo gigamit usab sa mga kahon sa pagpadala, banner, poster, ug flyer.

Ang Pag-ila

Bahin sa A' Design Award nga Puthaw

Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Kagoshima Shinsen Cha Prayoridad nga Gamit: Pakete sa Ilimnon nga Green Tea gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Gidak-on ug Pakete: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Mga Tag: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Teknolohiya sa Produksyon: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Hagit sa Disenyo: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Panukiduki: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Inspirasyon: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Gidugayon sa Proyekto: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Daloy sa Operasyon: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Mga Patente: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Mga Miyembro sa Team: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Mga Credit sa Imahen: Hiroki Ogusu (Photo)