Ang disenyo nga From the Forest of Rusk Primary Function: Pakete sa Snack ni Shoichiro Takei and Eriko Kunikata usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2022 A' Design Award nga Pilak sa Kategoriya sa Kompetisyon sa Disenyo sa Pakete.
PilakPakete· 2022
From the Forest of Rusk Primary Function: Pakete sa Snack
ni Shoichiro Takei and Eriko Kunikata
Kliyente: Yamazaki Baking Co., Ltd.
Mananaog sa A' Design Award nga Pilak sa Kategoriya sa Pakete
Gi-verify nga Mananaog sa Ganti
Pamatuod sa Kahimtang sa Ganti alang sa #133393Ang Disenyo
Bahin sa From the Forest of Rusk Primary Function: Pakete sa Snack
Gikan sa Kalasangan sa Rusk usa ka disenyo sa pakete para sa usa ka rusk snack nga gibaligya sa mga supermarket ug dagkong mga tindahan sa Japan. Ang disenyo gibase sa kalibutan sa usa ka libro nga adunay hulagway ug nagpakita sa mga hayop nga nagpuyo sa Kalasangan sa Rusk. Ang matag karakter sa hayop gihimo gikan mismo sa rusk, gikuhaan og litrato isip usa ka tinuod nga produkto imbes gimugna pinaagi sa computer graphics. Ang gidak-on sa mga mata, ilong ug baba giayo sa milimetro aron mahimong madanihon ang matag karakter. Ang pakete adunay sukod nga 140 by 210 by 40 milimetros. Mahimong makadugang og bag-ong mga hayop samtang gipaila ang bag-ong mga lami.
Ang Pag-ila
Bahin sa A' Design Award nga Pilak
From the Forest of Rusk Primary Function: Pakete sa Snack usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang From the Forest of Rusk Primary Function: Pakete sa Snack mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. From the Forest of Rusk Primary Function: Pakete sa Snack usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Luyo sa Disenyo
Press Kit
Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.
- Talagsaong mga Kinaiya
- This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
- Gidak-on ug Pakete
- W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up. - Mga Tag
- #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
- Teknolohiya sa Produksyon
- It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
- Hagit sa Disenyo
- The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
- Panukiduki
- In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
- Inspirasyon
- When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
- Gidugayon sa Proyekto
- The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
- Daloy sa Operasyon
- The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
- Mga Patente
- Copyrights belong to KATAL SEVEN Co., Ltd.
- Mga Miyembro sa Team
- Shoichiro Takei (Designer)
Eriko Kunikata (Producer) - Mga Credit sa Imahen
- Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)
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