Grand Egyptian Museum Corporate Identity ni Rana Gaber

Ang disenyo nga Grand Egyptian Museum Corporate Identity ni Rana Gaber usa ka labihan ka tinahod nga mananaog sa prestihiyosong 2020 A' Design Award nga Bulawan sa Kategoriya sa Kompetisyon sa Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon.

BulawanGrapiko· 2020

Grand Egyptian Museum Corporate Identity

ni Rana Gaber

Kliyente: Rana Hossam

Mananaog sa A' Design Award nga Bulawan sa Kategoriya sa Grapiko

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Mga Kolor

Ang Disenyo

Bahin sa Grand Egyptian Museum Corporate Identity

Ang Grand Egyptian Museum usa ka corporate identity alang sa usa ka museyo sa mga karaang artifact sa Ehipto. Ang logo gihimo gikan sa lima ka hieroglyph nga mabasa nga Egypt, nga gihiusa ngadto sa usa ka geometriko ug yano nga porma. Ang gipalugway nga rektanggulo nga porma nadasig sa cartouche, usa ka bayanan nga nagtimaan sa harianong ngalan. Ang itom mao ang panguna nga kolor, tungod kay ang mga daplin sa Nile gitawag nga Black Land o Itom nga Yuta. Ang mga sekondarya nga kolor nadasig sa mga karaang alahas sa Ehipto. Ang Roboto mao ang panguna nga typeface, tungod kay ang mga anggulo ug kurba niini nahiuyon sa mga anggulo ug kurba sa logotype. Usa ka eksperimental nga sistema sa signage ang gihimo.

Ang Pag-ila

Bahin sa A' Design Award nga Bulawan

Grand Egyptian Museum Corporate Identity usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Grand Egyptian Museum Corporate Identity mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Grand Egyptian Museum Corporate Identity nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Luyo sa Disenyo

Press Kit

Mga kredito, mga miyembro sa team ug teknikal nga mga detalye nga gihatag sa tigdisenyo.

Talagsaong mga Kinaiya: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Gidak-on ug Pakete: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Mga Tag: Visual Identity, Logo, Branding, Typography, Signage system
Teknolohiya sa Produksyon: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Hagit sa Disenyo: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Panukiduki: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirasyon: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Gidugayon sa Proyekto: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Daloy sa Operasyon: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Mga Miyembro sa Team: none.
Mga Credit sa Imahen: credits to: Shutterstock and bensound