ODTU Sanat 20 El Disseny D’Identitat Visual de Kenarkose Creative

El disseny ODTU Sanat 20 El Disseny D’Identitat Visual de Kenarkose Creative és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2020

ODTU Sanat 20 El Disseny D’Identitat Visual

de Kenarkose Creative

Client: Middle East Technical University

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

63,709

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre ODTU Sanat 20 El Disseny D’Identitat Visual

Durant el vintè any de l’ODTU Sanat, un festival d’art celebrat anualment per la Middle Technical Technical University, la petició era construir un llenguatge visual per posar en relleu els vint anys següents del festival. Tal com es va sol·licitar, es va destacar el vintè any del festival, apropant-lo a ell com una peça d'art coberta per ser presentada. Les ombres de les mateixes capes de colors que formen els números 2 i 0 van crear una il·lusió en 3D. Aquesta il·lusió dóna la sensació d’alleujament i els números sembla que es fonien en un segon pla. L’elecció viva del color crea un subtil contrast amb la tranquil·litat del ondulat 20.

El Reconeixement

Sobre el A' Design Award d'Argent

ODTU Sanat 20 El Disseny D’Identitat Visual és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que ODTU Sanat 20 El Disseny D’Identitat Visual sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. ODTU Sanat 20 El Disseny D’Identitat Visual és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions i Embalatge: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Etiquetes: Visual Identity, Visual Communication, Graphic Design, Branding
Tecnologia de Producció: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Repte de Disseny: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Recerca: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiració: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Durada del Projecte: The project started in October 2018 in Ankara and finished in March 2019.
Flux d'Operació: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Membres de l'Equip: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Crèdits de les Imatges: All visual materials were designed and produced by Kenarkose Creative.