Darin Envasos Per A Menjar Sanitari Coreà de Heesoo Son and Seoyeon Yoon

El disseny Darin Envasos Per A Menjar Sanitari Coreà de Heesoo Son and Seoyeon Yoon és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2020

Darin Envasos Per A Menjar Sanitari Coreà

de Heesoo Son and Seoyeon Yoon

Client: Darin

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

39,886

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Colors

El Disseny

Sobre Darin Envasos Per A Menjar Sanitari Coreà

El Darin està dissenyat per alliberar les persones modernes de la reticència als productes tradicionals d'alimentació sanitària de Corea a la societat fatiga, amb una claredat gràfica senzilla i senzilla per lliurar paquets a les sensibilitats de la gent moderna, a diferència de les imatges no dissenyades que han estat utilitzades per les botigues tradicionals d'alimentació sanitària coreana. . Tots els dissenys estan elaborats amb motius de circulació sanguínia, visualitzant l’objectiu de proporcionar vitalitat i salut als cansats anys 20 i 30.

El Reconeixement

Sobre el A' Design Award d'Argent

Darin Envasos Per A Menjar Sanitari Coreà és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Darin Envasos Per A Menjar Sanitari Coreà sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Darin Envasos Per A Menjar Sanitari Coreà és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions i Embalatge: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Etiquetes: package design, korea, graphic design, pattern, healthcare, branding
Tecnologia de Producció: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Repte de Disseny: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Recerca: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiració: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Durada del Projecte: The project started in September 2018 in Korea and finished in November 2018
Flux d'Operació: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Membres de l'Equip: Heesoo Son
Seoyeon Yoon
Crèdits de les Imatges: Heesoo Son and Seoyeon Yoon