Yo,verde L’Oli D’Oliva de Antonio Cuenca

El disseny Yo,verde L’Oli D’Oliva de Antonio Cuenca és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2020

Yo,verde L’Oli D’Oliva

de Antonio Cuenca

Client: Yo, Verde

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

14,103

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Colors

El Disseny

Sobre Yo,verde L’Oli D’Oliva

Un exercici de síntesi per a aquest disseny inspirat en gerres clàssiques de xarop. El nom és la insígnia del producte que justifica el color verd de l’oli al seu interior. A la part frontal, el logotip està construït a partir de la creu farmacèutica formant un cor pixelat. El disseny sobri i artístic que utilitza un missatge associat a la salut i al contingut.

El Reconeixement

Sobre el A' Design Award de Bronze

Yo,verde L’Oli D’Oliva és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Yo,verde L’Oli D’Oliva sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Yo,verde L’Oli D’Oliva satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensions i Embalatge: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Etiquetes: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Tecnologia de Producció: Glass. This bottle is painted in white, and printed in two colours.
Repte de Disseny: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiració: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Durada del Projecte: The project started in November 2016 and finished in February 2017 in Úbeda.
Flux d'Operació: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Crèdits de les Imatges: Fotógrafo: Balta fotografo