NYC Deal 99 Cent Store Identitat de Marca de Chi Hao Chang

El disseny NYC Deal 99 Cent Store Identitat de Marca de Chi Hao Chang és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2020

NYC Deal 99 Cent Store Identitat de Marca

de Chi Hao Chang

Client: School of Visual Arts

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

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El Disseny

Sobre NYC Deal 99 Cent Store Identitat de Marca

NYC Deal és una identitat de marca creada per a una botiga de 99 cèntims a la ciutat de Nova York. La identitat es centra en una etiqueta de preu atrevida col·locada en angle, evocant el moviment penjant de les etiquetes que els clients agafen i estabilitzen abans de llegir-les. L'etiqueta inclinada converteix el preu únic de 99 cèntims en el missatge més clar de la marca. Els elements de suport fan referència als productes que es venen a la botiga. Els materials impresos utilitzen impressió làser digital, mentre que les bosses, samarretes i altres articles de tela utilitzen serigrafia per a tintes duradores.

El Reconeixement

Sobre el A' Design Award de Bronze

NYC Deal 99 Cent Store Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que NYC Deal 99 Cent Store Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. NYC Deal 99 Cent Store Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensions i Embalatge: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetes: Branding, Graphic Design, Identity, Logo, Poster
Tecnologia de Producció: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Repte de Disseny: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Recerca: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiració: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Durada del Projecte: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Flux d'Operació: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.