Yingjiagong Baijiu Funció principal: Envàs per a begudes de Wen Liu and Xianwen Wu

El disseny Yingjiagong Baijiu Funció principal: Envàs per a begudes de Wen Liu and Xianwen Wu és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2020

Yingjiagong Baijiu Funció principal: Envàs per a begudes

de Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

32,677

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Yingjiagong Baijiu Funció principal: Envàs per a begudes

Yingjiagong Baijiu és un disseny d'envàs per a un licor destil·lat xinès. La forma de la muntanya Dabie s'utilitza com a element de disseny principal. La pintura tradicional xinesa amb tinta i el dibuix lineal es combinen per formar la imatge de la muntanya. S'aplica una gran àrea d'espai en blanc, i el verd és el color principal. La caixa exterior està feta de plàstic per reduir el cost i permetre'n el reciclatge. L'ampolla i el tap estan fets de ceràmica amb un acabat polvoritzat. La caixa mesura 136 mm de llarg, 116 mm d'ample i 290 mm d'alt. El disseny presenta l'entorn de fermentació natural de la destil·leria.

El Reconeixement

Sobre el A' Design Award d'Argent

Yingjiagong Baijiu Funció principal: Envàs per a begudes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Yingjiagong Baijiu Funció principal: Envàs per a begudes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Yingjiagong Baijiu Funció principal: Envàs per a begudes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions i Embalatge: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Etiquetes: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Tecnologia de Producció: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Repte de Disseny: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Recerca: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiració: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Durada del Projecte: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Flux d'Operació: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Membres de l'Equip: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Crèdits de les Imatges: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019