Huanghongying Envasos de Te de Wei Dai and Kun Luo

El disseny Huanghongying Envasos de Te de Wei Dai and Kun Luo és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2020

Huanghongying Envasos de Te

de Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

21,716

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Colors

El Disseny

Sobre Huanghongying Envasos de Te

Huanghongying és un disseny d'envàs per a te cultivat a les muntanyes de Guizhou. La caixa exterior està feta de cartró lleuger, fàcil de transportar, traslladar i reciclar. El te es divideix en petites bosses individuals, de manera que cada porció es pot agafar sense afectar la resta. Il·lustracions fetes a mà cobreixen la superfície de la caixa i mostren el clima de la muntanya del te, l'ecologia natural local i els mètodes de cultiu utilitzats al jardí de te. Al costat de les il·lustracions s'hi mostren dades útils. El disseny permet als consumidors veure l'origen i la qualitat del te.

El Reconeixement

Sobre el A' Design Award de Bronze

Huanghongying Envasos de Te és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Huanghongying Envasos de Te sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Huanghongying Envasos de Te satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensions i Embalatge: Width345mm x Depth 165mm x Height 85mm
Etiquetes: tea ,packaging, beverage, illustration, Graphics, Environmental
Tecnologia de Producció: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Repte de Disseny: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Recerca: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiració: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Durada del Projecte: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Flux d'Operació: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Membres de l'Equip: Designer:Wei Dai
Creative Director:Kun Luo
Crèdits de les Imatges: Designer Wei DAI,Huanghongying,2017