Carp Leap Funció Principal: Envàs per a Te de Xiang Qian, Deng Zhehao and Yao Wenliang

El disseny Carp Leap Funció Principal: Envàs per a Te de Xiang Qian, Deng Zhehao and Yao Wenliang és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2020

Carp Leap Funció Principal: Envàs per a Te

de Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy design

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

21,147

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #87586

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Carp Leap Funció Principal: Envàs per a Te

El Salt de la Carpa és un disseny d'envàs per a te negre, creat com a obsequi corporatiu. El disseny explica una història amb elements tradicionals orientals com el peix, el drac i el pi. Es mostren tres etapes: saltar per damunt de la porta del drac, superar-se a un mateix i gaudir de la vida. Les il·lustracions fan referència al record de lluita compartit pels emprenedors. La caixa té una carcassa rígida amb relleu i estampació amb làmina daurada, una bossa de paper d'origami i un encaix d'esponja que manté cada element al seu lloc. S'inclou una tassa amb esmalt de cristall.

El Reconeixement

Sobre el A' Design Award d'Argent

Carp Leap Funció Principal: Envàs per a Te és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Carp Leap Funció Principal: Envàs per a Te sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Carp Leap Funció Principal: Envàs per a Te és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.
Dimensions i Embalatge: Overall size x35.5cm * y25.5cm * z6.75cm
Etiquetes: Tea packaging design, gift box packaging design, illustration, narrative design
Tecnologia de Producció: Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position.
Crystal glaze builds cup
Repte de Disseny: The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.
Recerca: 1. Research type: business gift products
2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.
Inspiració: Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.
Durada del Projecte: 2018.6-2018.8 changsha, hunan province, China
Flux d'Operació: Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.
Membres de l'Equip: creative planning: Liu Jun,
designer: Xiang Qian
effect present:Xiang Qian,
Printing docking: Xue Dengke,
finishing: Yao Wenliang,
Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling
Crèdits de les Imatges: Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling，Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang，Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling