Feel The Vineyard Disseny d'Exposició de Kelvin Chan

El disseny Feel The Vineyard Disseny d'Exposició de Kelvin Chan és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Esdeveniments i Actes.

BronzeEsdeveniment· 2020

Feel The Vineyard Disseny d'Exposició

de Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Guanyador del A' Design Award de Bronze en la Categoria de Esdeveniment

21,415

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Colors

El Disseny

Sobre Feel The Vineyard Disseny d'Exposició

Feel the Vineyard és un disseny d'exposició creat per a una fira comercial de vins i licors a Hong Kong. El disseny ocupa vuit-cents trenta-tres metres quadrats i inclou estands per a 255 marques de vi. La temàtica és la d'un celler. La fusta, la gespa i el metall són els materials principals. Els patrons de fusta evoquen les bótes tradicionals, mentre que la gespa suggereix un vinyar. Es van triar armaris de filferro metàl·lic per a les unitats d'exposició per estalviar espai i permetre disposicions flexibles. Un mur d'aromes presenta les diferents fragàncies dels vins australians, i un bar de vins ofereix una zona de tast relaxada.

El Reconeixement

Sobre el A' Design Award de Bronze

Feel The Vineyard Disseny d'Exposició és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Feel The Vineyard Disseny d'Exposició sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Feel The Vineyard Disseny d'Exposició satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions i Embalatge: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Etiquetes: Exhibition, winery, natural, Australia, Wine, modern, creative
Tecnologia de Producció: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Repte de Disseny: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Recerca: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiració: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Durada del Projecte: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Flux d'Operació: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Crèdits de les Imatges: Hong Kong Trade Development Council