The Sands Wine Labels Vinyes de Giovanni Murgia

El disseny The Sands Wine Labels Vinyes de Giovanni Murgia és un guanyador molt estimat del prestigiós 2018 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2018

The Sands Wine Labels Vinyes

de Giovanni Murgia

Client: Cantina Li Duni

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

19,745

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #67776

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre The Sands Wine Labels Vinyes

Per realitzar el disseny d’aquestes etiquetes, la investigació s’ha realitzat en tècniques d’impressió, materials i opcions gràfiques, capaços de representar els valors de l’empresa, la història i el territori on neixen aquests vins. El concepte d’aquestes etiquetes parteix de la característica dels vins: la sorra. De fet, les vinyes creixen a la sorra del mar a poca distància de la costa. Aquest concepte està realitzat amb una tècnica de revestiment per agafar els dissenys a la sorra dels jardins zen. Les tres etiquetes conformen un disseny que representa la missió del celler.

El Reconeixement

Sobre el A' Design Award de Ferro

The Sands Wine Labels Vinyes és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que The Sands Wine Labels Vinyes sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. The Sands Wine Labels Vinyes és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions i Embalatge: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetes: wine, label, packaging, wine label design
Tecnologia de Producció: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Repte de Disseny: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Recerca: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiració: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Durada del Projecte: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Flux d'Operació: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patents: No copyrights on this project
Membres de l'Equip: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Crèdits de les Imatges: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver