El disseny Gold Souq Districte urbà de Ahmed Habib és un guanyador molt estimat del prestigiós 2026 A' Design Award de Bronze en la Categoria de Competició de Planificació Urbana i Disseny Urbà.

BronzePlanificació Urbana· 2026

Gold Souq Districte urbà

de Ahmed Habib

Client: Ahmed Habib

Guanyador del A' Design Award de Bronze en la Categoria de Planificació Urbana

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El Disseny

Sobre Gold Souq Districte urbà

Gold Souq és un districte urbà d'ús mixt de 356.000 m² a Jiddah que redefineix el mercat de l'or com un sistema urbà integrat. Concebut com un teixit continu, reuneix l'artesania, el comerç, la cultura i l'hostaleria dins d'una jerarquia espacial clara. Un eix peatonal central ancora el desenvolupament, estenent-se cap a patis derivats dels principis urbans hijazis per formar una experiència llegible i transitable a peu, configurada per l'ombra, la densitat i la proximitat. El rendiment ambiental està integrat en la forma urbana, on la volumetria i l'espai obert afavoreixen el confort, la continuïtat i una identitat urbana coherent.

El Reconeixement

Sobre el A' Design Award de Bronze

Gold Souq Districte urbà és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Gold Souq Districte urbà sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Gold Souq Districte urbà satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions i Embalatge: Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Etiquetes: Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Tecnologia de Producció: The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Repte de Disseny: The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Recerca: Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiració: The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Durada del Projecte: Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Flux d'Operació: The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Crèdits de les Imatges: Ahmed Habib