Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual de Acorde & Co.

El disseny Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual de Acorde & Co. és un guanyador molt estimat del prestigiós 2026 A' Design Award de Bronze en la Categoria de Competició de Disseny de Patrimoni Cultural i Indústria Cultural.

BronzePatrimoni Cultural· 2026

Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual

de Acorde & Co.

Client: Acorde & Co.

Guanyador del A' Design Award de Bronze en la Categoria de Patrimoni Cultural

6,465

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #182560

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Colors

El Disseny

Sobre Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual

Elogio de la Sombra de Buenos Aires és una exposició site specific i una identitat visual creades per al Centro Cultural Borges. L'exposició presenta dotze escenes en miniatura de la vida quotidiana al centre de Buenos Aires, inspirades en un poema de Jorge Luis Borges. Les retallades de paper es col·loquen dins de càpsules cilíndriques microperforades que les il·luminen i en projecten les ombres. La instal·lació ocupa cinc aparadors. Els símbols cal·ligràfics de l'arxiu institucional es van digitalitzar per als títols, les etiquetes i els materials impresos. S'accedeix a un microlloc web interactiu mitjançant un codi als aparadors.

El Reconeixement

Sobre el A' Design Award de Bronze

Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Elogio de la Sombra de Buenos Aires Disseny d'Exposició, Identitat Visual satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Dimensions i Embalatge: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Etiquetes: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Tecnologia de Producció: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Repte de Disseny: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Recerca: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Inspiració: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Durada del Projecte: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Flux d'Operació: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patents: Copyrights belong to Acorde & Co., 2026
Membres de l'Equip: Acorde & Co.
Crèdits de les Imatges: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.