Si Shengsheng Joc de regals d'imants de Peng Gao, Mian Wu and Yixuan Wu

El disseny Si Shengsheng Joc de regals d'imants de Peng Gao, Mian Wu and Yixuan Wu és un guanyador molt estimat del prestigiós 2026 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Articles de Regal.

FerroArticles de Regal· 2026

Si Shengsheng Joc de regals d'imants

de Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

Guanyador del A' Design Award de Ferro en la Categoria de Articles de Regal

4,693

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El Disseny

Sobre Si Shengsheng Joc de regals d'imants

Si Shengsheng és un joc de regals d'imants creat per a la Festa de la Primavera xinesa i l'Any de la Serp. El joc conté quatre adhesius per a nevera, i cada adhesiu porta una benedicció diferent, com ara la felicitat, la riquesa i el plaer del bon menjar. En la cultura xinesa, la serp representa la renovació i la continuïtat a través dels seus cicles naturals d'hibernació i de muda. El disseny fusiona la serp amb el ruyi, un emblema tradicional de la bona fortuna, transformant una criatura temuda en una mascota amable. Els adhesius es poden aplicar sobre qualsevol superfície magnètica i disposar-se lliurement.

El Reconeixement

Sobre el A' Design Award de Ferro

Si Shengsheng Joc de regals d'imants és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Si Shengsheng Joc de regals d'imants sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Si Shengsheng Joc de regals d'imants és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions i Embalatge: 250*250*30
Etiquetes: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Tecnologia de Producció: CNC,Stamping manufacturing, Epoxy resin coating
Repte de Disseny: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Recerca: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiració: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Durada del Projecte: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Flux d'Operació: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Membres de l'Equip: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Crèdits de les Imatges: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025