Castanea Nectar Envasos de Mel de Inna Kovalenko

El disseny Castanea Nectar Envasos de Mel de Inna Kovalenko és un guanyador molt estimat del prestigiós 2025 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2025

Castanea Nectar Envasos de Mel

de Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

13,825

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Colors

El Disseny

Sobre Castanea Nectar Envasos de Mel

Castanea Nectar és un disseny d'envàs per a mel de castanyer. Una tècnica d'il·lustració en aquarel·la transmet la lleugeresa de les flors i fulles de castanyer. El logotip utilitza línies suaus i lleugerament viscoses per suggerir la densitat i riquesa de la mel de castanyer, mentre que les formes rigoroses evoquen la fortalesa del castanyer. Una petita abella connecta els elements del logotip. La mel es presenta en un pot de vidre de 250 grams amb una etiqueta de 125 per 55 mil·límetres, col·locat en una caixa de 85 per 85 per 110 mil·límetres. El disseny fa referència al castanyer com a símbol verd de Kíiv.

El Reconeixement

Sobre el A' Design Award de Bronze

Castanea Nectar Envasos de Mel és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Castanea Nectar Envasos de Mel sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Castanea Nectar Envasos de Mel satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions i Embalatge: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Etiquetes: Logo, gift, pattern, organic product
Tecnologia de Producció: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Repte de Disseny: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Recerca: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiració: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Durada del Projecte: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Flux d'Operació: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Crèdits de les Imatges: Implementation, idea, design Inna Kovalenko