128 Bpm Packaging per a Ginebra de Ximena Ureta

El disseny 128 Bpm Packaging per a Ginebra de Ximena Ureta és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2025

128 Bpm Packaging per a Ginebra

de Ximena Ureta

Client: Contraseña Magazine

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

114,004

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Colors

El Disseny

Sobre 128 Bpm Packaging per a Ginebra

128 Bpm és un disseny de packaging i etiqueta per a una ampolla de ginebra. El nom fa referència a un tempo musical de 128 pulsacions per minut, un ritme vinculat al batec d'un cor feliç. El concepte es basa en el Blues, un gènere musical que va donar forma a molts estils posteriors. Els ocells representen el viatge de la música a través de la història i alhora recullen els botànics utilitzats en la ginebra. Les ales simbolitzen la llibertat creativa. Les etiquetes frontal i posterior estan impreses en paper de cotó autoadhesiu amb un acabat mat i vellutat. El foil daurat, el vernís, el relleu i el baix relleu completen el disseny.

El Reconeixement

Sobre el A' Design Award d'Or

128 Bpm Packaging per a Ginebra és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que 128 Bpm Packaging per a Ginebra sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 128 Bpm Packaging per a Ginebra crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensions i Embalatge: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Etiquetes: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Tecnologia de Producció: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Repte de Disseny: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Recerca: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspiració: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Durada del Projecte: 128 Bpm was launched in Chile on September 4, 2024.
Flux d'Operació: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Membres de l'Equip: Art Direction and Design: Ximena Ureta
Crèdits de les Imatges: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.