Adam And Eve Envasament d'Aliments de Antonia Skaraki

El disseny Adam And Eve Envasament d'Aliments de Antonia Skaraki és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2025

Adam And Eve Envasament d'Aliments

de Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

29,396

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Colors

El Disseny

Sobre Adam And Eve Envasament d'Aliments

L'embalatge combina magistralment la narrativa, l'art i la tradició. Inspirat tant en la narrativa bíblica com en l'Odissea d'Homer, ret homenatge a la tradició atemporal d'assecar figues al sol. Les il·lustracions botàniques vintage evoquen un sentiment d'exploració i descobriment, fusionant art i ciència en un homenatge als quaderns dels antics exploradors. El disseny celebra la generositat de la naturalesa i l'enginy humà, creant una connexió rica entre la història, el patrimoni i l'art de la conservació. Aquest embalatge transforma una simple fruita en una història de curiositat, mestria artística i tradició.

El Reconeixement

Sobre el A' Design Award d'Argent

Adam And Eve Envasament d'Aliments és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Adam And Eve Envasament d'Aliments sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Adam And Eve Envasament d'Aliments és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions i Embalatge: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Etiquetes: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Tecnologia de Producció: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Repte de Disseny: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Recerca: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiració: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Durada del Projecte: The project started in January and finished in August. It hit the US markets in September.
Flux d'Operació: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.