Fruit Bar Envasos per a Snacks de Olha Takhtarova

El disseny Fruit Bar Envasos per a Snacks de Olha Takhtarova és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

Fruit Bar Envasos per a Snacks

de Olha Takhtarova

Client: SOTB and D

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

15,963

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Colors

El Disseny

Sobre Fruit Bar Envasos per a Snacks

Fruit Bar és un disseny d'envasos per a una gamma de barretes de snacks naturals. Els snacks estan fets de fruits secs, fruites i llavors, sense additius artificials. Cada varietat, incloent albercoc, figues, pruna, dàtils i multifruita, es presenta en un envàs de 140 per 130 mil·límetres. Uns degradats vius en porpra, taronja, verd, blau i vermell separen les varietats a la prestatgeria. Uns personatges il·lustrats representen cada fruita i expressen energia i alegria. Es va crear un logotip individual per a cada producte per afavorir un reconeixement ràpid i donar a la marca una imatge propera.

El Reconeixement

Sobre el A' Design Award de Ferro

Fruit Bar Envasos per a Snacks és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Fruit Bar Envasos per a Snacks sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Fruit Bar Envasos per a Snacks és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions i Embalatge: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Etiquetes: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tecnologia de Producció: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Repte de Disseny: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Recerca: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiració: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Durada del Projecte: Poland. The project began in January 2023 and ended in June 2023
Flux d'Operació: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.