B For Good Leaders Identitat Visual de Misteli Creative Agency

El disseny B For Good Leaders Identitat Visual de Misteli Creative Agency és un guanyador molt estimat del prestigiós 2024 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2024

B For Good Leaders Identitat Visual

de Misteli Creative Agency

Client: Misteli Creative Agency

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

16,499

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Colors

El Disseny

Sobre B For Good Leaders Identitat Visual

B For Good Leaders és una identitat visual per a una xarxa global de líders empresarials. El taronja, un color càlid i alegre, n'és el color principal. Aquest taronja es combina amb una gamma de colors càlids i amb patrons que reflecteixen la diversitat de les persones i les activitats dins de la xarxa. Un ull central representa la visió de la xarxa i la seva manera de veure el món. La identitat s'aplica a un lloc web, butlletins i xarxes socials, així com a sales de cimeres construïdes amb teixits reciclables, cartró biodegradable i paper reciclat.

El Reconeixement

Sobre el A' Design Award de Bronze

B For Good Leaders Identitat Visual és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que B For Good Leaders Identitat Visual sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. B For Good Leaders Identitat Visual satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions i Embalatge: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Etiquetes: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tecnologia de Producció: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Repte de Disseny: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Recerca: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiració: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Durada del Projecte: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Flux d'Operació: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.