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The Dance of Nature Etiqueta de Vi de Ximena Ureta

El disseny The Dance of Nature Etiqueta de Vi de Ximena Ureta és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.


FerroEmbalatge· 2024

The Dance of Nature Etiqueta de Vi

de Ximena Ureta

Client: Fedrigoni Self-Adhesives

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

8,004

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre The Dance of Nature Etiqueta de Vi

La Dansa de la Natura és un conjunt d'etiquetes de vi creades per a quatre varietats de vi de quatre orígens llatinoamericans. Les etiquetes estan impreses en paper autoadhesiu reciclat, fet amb fibres pre-consumidor i post-consumidor. Cada etiqueta mostra un paisatge imaginari on els éssers vius i els elements naturals existeixen en equilibri. L'hora blava va ser pintada per al merlot, i l'hora daurada per al malbec. L'obra artística va ser feta amb aquarel·les de pigments vegetals, i la tipografia va ser dibuixada a mà. Les etiquetes també serveixen com a mostra de paper per a cellers i dissenyadors d'envasos.

El Reconeixement

Sobre el A' Design Award de Ferro

The Dance of Nature Etiqueta de Vi és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que The Dance of Nature Etiqueta de Vi sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. The Dance of Nature Etiqueta de Vi és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques
Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions i Embalatge
Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Etiquetes
Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Tecnologia de Producció
The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Repte de Disseny
The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Recerca
Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiració
A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Durada del Projecte
This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Flux d'Operació
This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents
All rights reseved Ximena Ureta.
Membres de l'Equip
Art Direction and Design: Ximena Ureta
Crèdits de les Imatges
Image #1, #2, #3, #4, #5 Jorge Brantmayer.

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