Smoothies Branding Alimentari de Andromachi Kakava

El disseny Smoothies Branding Alimentari de Andromachi Kakava és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

Smoothies Branding Alimentari

de Andromachi Kakava

Client: ABC Design Communication

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

14,308

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Smoothies Branding Alimentari

En un món que està en constant moviment i on el temps apressa, els smoothies de Jean Paul Lab responen pedalejant en packs de sis plens de diversió i sabors increïbles. Els ciclistes es converteixen en el símbol de la llibertat. A totes les estacions es mouen de manera poc convencional i audaç, descobrint camins que omplen les seves vides de plaer, igual que el sabor amagat als smoothies. És hora de deixar-se anar i viatjar al món màgic dels sabors de Jean Paul Lab seguint les rutes del plaer.

El Reconeixement

Sobre el A' Design Award de Ferro

Smoothies Branding Alimentari és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Smoothies Branding Alimentari sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Smoothies Branding Alimentari és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions i Embalatge: Label: Width 110mm x Height 160mm
Etiquetes: smoothies, jean paul lab, vintage, packaging
Tecnologia de Producció: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Repte de Disseny: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Recerca: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiració: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Durada del Projecte: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Flux d'Operació: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Membres de l'Equip: George Ziakas
Costas Lakis