Kuwasawa Design School 2022 La Guia de Kazune Watanabe

El disseny Kuwasawa Design School 2022 La Guia de Kazune Watanabe és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny de Mitjans Impresos i Publicats.

ArgentImprès· 2023

Kuwasawa Design School 2022 La Guia

de Kazune Watanabe

Client: Kuwasawa Design School

Guanyador del A' Design Award d'Argent en la Categoria de Imprès

587,300

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Colors

El Disseny

Sobre Kuwasawa Design School 2022 La Guia

Guia escolar de Kuwasawa Design School, la primera escola de disseny del Japó. En els darrers anys, la comunicació en línia ha anat augmentant, i la línia entre la realitat i el virtual s'està tornant borrosa. En aquesta situació, l'equip de disseny va buscar la possibilitat del disseny expressant allò que es reconeixia com a digital amb analògic (paper i impressió). A primera vista, sembla un llibre normal, però l'animació funciona quan es treu. La guia està dividida en volums separats perquè la gent pugui gaudir-ne de diverses maneres. Tenien com a objectiu una expressió digital utilitzant la tipografia.

El Reconeixement

Sobre el A' Design Award d'Argent

Kuwasawa Design School 2022 La Guia és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Kuwasawa Design School 2022 La Guia sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kuwasawa Design School 2022 La Guia és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions i Embalatge: Dimensions Width:182mm x Height:257mm x Depth:25mm
Etiquetes: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tecnologia de Producció: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Repte de Disseny: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Recerca: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiració: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Durada del Projecte: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Flux d'Operació: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.