The Storyteller El Whisky Irlandès Single Malt de Tiago Russo and Katia Martins

El disseny The Storyteller El Whisky Irlandès Single Malt de Tiago Russo and Katia Martins és un guanyador molt estimat del prestigiós 2023 A' Design Award de Platí en la Categoria de Competició de Disseny d'Embalatge.

PlatíEmbalatge· 2023

The Storyteller El Whisky Irlandès Single Malt

de Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

Guanyador del A' Design Award de Platí en la Categoria de Embalatge

3,276,977

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El Disseny

Sobre The Storyteller El Whisky Irlandès Single Malt

L'objectiu de Storyteller és convertir-se en una experiència immersiva i personal i intimista augmentada, a través d'un vaixell que s'ha de subjectar a la mà, que s'aprecia plenament en mirar-los i manipular-los, sentir les textures gelades i clares, els adorns i el moletejat daurats i, finalment, l'obsidiana. detalls del tancament, en el que és un disseny d'ampolla totalment sensorial i vivencial. Tots els accessoris restants s'amaguen a la vista i només s'hi poden accedir des dels diferents eixos de la caixa, només per revelar l'experiència immersiva definitiva explorant completament els secrets que The Storyteller ofereix.

El Reconeixement

Sobre el A' Design Award de Platí

The Storyteller El Whisky Irlandès Single Malt és un guanyador del guardó A' Design Award de Platí, un reconeixement sumament prestigiós concedit a dissenys veritablement excepcionals, elegants i magnífics. Els guanyadors de Platí són meravelles de la creació, testimonis dels límits de la creativitat intel·lectual, i demostren la professionalitat inigualable i el geni dels seus dissenyadors. Es preveu que aquests dissenys siguin les obres més reconegudes, que defineixen l'estètica d'una època, contribueixen al benestar de la societat i fan avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Storyteller El Whisky Irlandès Single Malt exhibeix un nivell transcendent d'excel·lència i, sense cap mena de dubte, fa del món un lloc millor amb les seves característiques avantatjoses i valuoses. The Storyteller El Whisky Irlandès Single Malt és una obra guanyadora del guardó A' Design Award de Platí que desperta anhels, inspira, delecta i fa sorgir una gran alegria.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensions i Embalatge: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Etiquetes: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tecnologia de Producció: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Repte de Disseny: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Recerca: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiració: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Durada del Projecte: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Flux d'Operació: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Membres de l'Equip: Tiago Russo
Katia Martins
Crèdits de les Imatges: The Craft Irish Whiskey Co.