El disseny Giossa L'envàs Del Vi de Gentlebrand és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2023

Giossa L'envàs Del Vi

de Gentlebrand

Client: Gentlebrand

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

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Colors

El Disseny

Sobre Giossa L'envàs Del Vi

Giossa és una ampolla de vidre premium per a vi escumós Prosecco. Amb aquest disseny, Gentlebrand ret homenatge al seu territori i als turons de Valdobbiadene, part de la Unesco. La inspiració ve directament de la vinya, clarament representada a l'ampolla amb gravats de fulles, branques i raïm que fan que l'ampolla sigui única. Cada detall està curosament pensat per garantir la viabilitat des del punt de vista industrial i tècnic, sense comprometre l'estètica. El nom Giossa prové del dialecte venecià i significa gota, recordant el raïm que fa rosada que brilla al sol del matí.

El Reconeixement

Sobre el A' Design Award d'Argent

Giossa L'envàs Del Vi és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Giossa L'envàs Del Vi sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Giossa L'envàs Del Vi és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
Dimensions i Embalatge: Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene).
Etiquetes: Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
Tecnologia de Producció: The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
Repte de Disseny: The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
Recerca: Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
Inspiració: With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
Durada del Projecte: The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
Flux d'Operació: Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
Patents: Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)