Dedao Focus7 Lector de llibres electrònics de William Volcoff and Yawei Zhang

El disseny Dedao Focus7 Lector de llibres electrònics de William Volcoff and Yawei Zhang és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Electrònica de Consum.

BronzeElectrònica de Consum· 2023

Dedao Focus7 Lector de llibres electrònics

de William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

Guanyador del A' Design Award de Bronze en la Categoria de Electrònica de Consum

62,758

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Colors

El Disseny

Sobre Dedao Focus7 Lector de llibres electrònics

El Dedao Focus7 és un lector de llibres electrònics creat per a lectors que valoren el tacte d'un llibre imprès. L'estructura està feta d'aliatge d'alumini mecanitzat per CNC, i la superfície anoditzada resisteix el lliscament, el desgast i la corrosió. La forma evoca una pàgina doblegada, un gest familiar utilitzat per fer una pausa en la lectura. La pantalla de tinta electrònica de 7 polzades compta amb vidre antireflectant i un recobriment antiempremtes. El pes de 210 grams s'aproxima al d'un llibre de butxaca, i l'estructura equilibrada redueix la tensió al canell. L'embalatge no conté tinta ni plàstic, i està fet de pasta degradable.

El Reconeixement

Sobre el A' Design Award de Bronze

Dedao Focus7 Lector de llibres electrònics és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Dedao Focus7 Lector de llibres electrònics sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Dedao Focus7 Lector de llibres electrònics satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions i Embalatge: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Etiquetes: ereader, tablet, book, eInk, CNC, aluminium,
Tecnologia de Producció: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Repte de Disseny: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Recerca: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiració: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Durada del Projecte: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Flux d'Operació: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Membres de l'Equip: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao