Jinlongquan Beer Caixa De Regal de Jin Zhang

El disseny Jinlongquan Beer Caixa De Regal de Jin Zhang és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2023

Jinlongquan Beer Caixa De Regal

de Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

18,068

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #144964

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Jinlongquan Beer Caixa De Regal

Aquesta caixa de regal utilitza la gravadora més popular dels anys 80 com a prototip de creació, que recordarà a moltes persones, inclosos els joves, els seus records i aconseguirà una bona interacció emocional. El dissenyador va utilitzar una caixa de cartró ondulat per dissenyar, que és pràctica, respectuosa amb el medi ambient i estalvia costos. Al mateix temps, va obrir hàbilment tres forats rodons a la part frontal de caixa de regal, que poden veure de manera intuïtiva diferents tipus de productes de cervesa a l'interior, aconseguint un disseny de tres capes d'emoció, protecció del medi ambient i funció.

El Reconeixement

Sobre el A' Design Award de Bronze

Jinlongquan Beer Caixa De Regal és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Jinlongquan Beer Caixa De Regal sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Jinlongquan Beer Caixa De Regal satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensions i Embalatge: Width 370mm x Depth 70mm x Height 310mm
Etiquetes: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tecnologia de Producció: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Repte de Disseny: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Recerca: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiració: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Durada del Projecte: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Flux d'Operació: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patents: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer