Scaling Inc Identitat de Marca de Yanming Chen

El disseny Scaling Inc Identitat de Marca de Yanming Chen és un guanyador molt estimat del prestigiós 2023 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2023

Scaling Inc Identitat de Marca

de Yanming Chen

Client: Scaling Inc

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

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Colors

El Disseny

Sobre Scaling Inc Identitat de Marca

Scaling Inc és una identitat de marca dissenyada per a una empresa de mitjans de comunicació. El logotip és una única xarxa matricial formada per cinc formes hexagonals. L'hexàgon central representa l'empresa i queda ressaltat dins la xarxa. Els hexàgons irregulars donen a la marca un aspecte semblant a un engranatge i a una abella. La identitat s'aplica a conjunts de papereria, cartells, papers pintats i bosses tant per a campanyes en línia com fora de línia. Es van seleccionar colors vius i patrons geomètrics senzills després d'entrevistes amb grups focals i enquestes a gran escala. El disseny expressa eficiència, adaptabilitat i creixement.

El Reconeixement

Sobre el A' Design Award de Ferro

Scaling Inc Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Scaling Inc Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Scaling Inc Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Dimensions i Embalatge: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Etiquetes: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Tecnologia de Producció: Photoshop, Illustration, and Digital Design
Repte de Disseny: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Recerca: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiració: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Durada del Projecte: The project starts on June 1st, 2022, in the United States of America
Flux d'Operació: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Crèdits de les Imatges: Yanming Chen