Jundao Guiniang Envàs de Baijiu de Liang Chen

El disseny Jundao Guiniang Envàs de Baijiu de Liang Chen és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2023

Jundao Guiniang Envàs de Baijiu

de Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

26,821

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #142678

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Jundao Guiniang Envàs de Baijiu

Jundao Guiniang és un disseny d'envàs per a un licor Baijiu xinès d'alta gamma. L'ampolla hexagonal de ceràmica blanca està decorada amb una pintura tradicional xinesa a tinta, aplicada mitjançant cocció d'esmalt. El suau halo de la pintura suggereix muntanyes i rius i fa referència a l'entorn natural de la zona de producció. Un procés de daurat en calent perfila el terreny de la regió d'origen en capes fines. El tap daurat té la forma d'un segell personal i es pot conservar com a ornament. El disseny expressa la cultura xinesa, el respecte per la natura i el valor de la tradició.

El Reconeixement

Sobre el A' Design Award d'Argent

Jundao Guiniang Envàs de Baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Jundao Guiniang Envàs de Baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Jundao Guiniang Envàs de Baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions i Embalatge: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Etiquetes: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tecnologia de Producció: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Repte de Disseny: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Recerca: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiració: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Durada del Projecte: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Flux d'Operació: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Membres de l'Equip: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Crèdits de les Imatges: Creative Director：Chen Liang