Shguijiu Dian Packaging per a Ampolla de Baijiu de Liang Chen

El disseny Shguijiu Dian Packaging per a Ampolla de Baijiu de Liang Chen és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2023

Shguijiu Dian Packaging per a Ampolla de Baijiu

de Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

45,309

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Shguijiu Dian Packaging per a Ampolla de Baijiu

Shguijiu Dian és un disseny de packaging per a un Baijiu de regal d'alta gamma de Xangai. La forma s'inspira en la Torre de Xangai, l'edifici més alt de la Xina. L'ampolla de cristall i el tap metàl·lic amb acabat mirall es perceben com una sola forma, amb corbes en espiral i un perfil asimètric. La caixa exterior és platejada i cilíndrica, amb una superfície corba irregular. La caixa exterior mesura 110 mm de diàmetre i 330 mm d'alçada, i l'ampolla mesura 80 mm de diàmetre i 300 mm d'alçada. Ambdues parts es poden conservar i exposar, cosa que redueix els residus.

El Reconeixement

Sobre el A' Design Award d'Or

Shguijiu Dian Packaging per a Ampolla de Baijiu és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Shguijiu Dian Packaging per a Ampolla de Baijiu sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Shguijiu Dian Packaging per a Ampolla de Baijiu crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions i Embalatge: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Etiquetes: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tecnologia de Producció: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Repte de Disseny: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Recerca: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiració: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Durada del Projecte: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Flux d'Operació: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Membres de l'Equip: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Crèdits de les Imatges: Creative Director: Chen Liang