Koch's Meerrettich El Rebranding de Wolkendieb Design Agency

El disseny Koch's Meerrettich El Rebranding de Wolkendieb Design Agency és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2022

Koch's Meerrettich El Rebranding

de Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

27,046

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Colors

El Disseny

Sobre Koch's Meerrettich El Rebranding

El lema torna a les arrels, actualment està conquerint la indústria alimentària. Les verdures d'arrel antigues, que inclouen el rave picant, són actualment molt populars. Per reviure la marca als prestatges, Wolkendieb va rellançar la cartera d'envasos i identitat de marca Kochs. El logotip es va modernitzar per fer-se més atrevit i visible. El nou disseny se centra a representar els ingredients naturals sense processar i les receptes netes sense additius ni conservants. Fresc del camp directament al consumidor: preparat directament, senzillament i amb amor!

El Reconeixement

Sobre el A' Design Award d'Argent

Koch's Meerrettich El Rebranding és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Koch's Meerrettich El Rebranding sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Koch's Meerrettich El Rebranding és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions i Embalatge: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etiquetes: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Tecnologia de Producció: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Repte de Disseny: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Recerca: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiració: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Durada del Projecte: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Flux d'Operació: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Membres de l'Equip: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen