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Career Science Aplicació d'Aprenentatge de Centrick

El disseny Career Science Aplicació d'Aprenentatge de Centrick és un guanyador molt estimat del prestigiós 2022 A' Design Award de Bronze en la Categoria de Competició de Disseny de Tecnologies Mòbils, Aplicacions i Programari.


BronzeMòbil· 2022

Career Science Aplicació d'Aprenentatge

de Centrick

Client: Centrick Marketing Solutions LLP

Guanyador del A' Design Award de Bronze en la Categoria de Mòbil

15,864

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #139463

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El Disseny

Sobre Career Science Aplicació d'Aprenentatge

Career Science és una aplicació d'aprenentatge mòbil per a estudiants i professionals novells. La interfície es basa en aplicacions quotidianes familiars, de manera que la navegació resulta intuïtiva. El menú de cursos s'organitza com una llista de reproducció musical, i les anàlisis complexes s'expliquen amb gràfics senzills. El progrés professional es mostra com un mapa que es ramifica cap a noves oportunitats. Les classificacions segueixen formats de joc, i les oportunitats es presenten com a cartes col·leccionables. Les pantalles utilitzen una proporció de 16x9 i s'adapten a diferents dispositius. La intenció és fer que l'aprenentatge professional sigui clar i lúdic.

El Reconeixement

Sobre el A' Design Award de Bronze

Career Science Aplicació d'Aprenentatge és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Career Science Aplicació d'Aprenentatge sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Career Science Aplicació d'Aprenentatge satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques
The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensions i Embalatge
Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Etiquetes
User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Tecnologia de Producció
Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Repte de Disseny
To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Recerca
When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiració
For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Durada del Projecte
May 2021 to August 2021, Mumbai, India
Flux d'Operació
When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Membres de l'Equip
Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh

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